GPA: 9.0/10. Honor & Award: Academic encouragement scholarship - excellence scholarship, first semester of school year 2022 - 2023.

Led end-to-end event planning and marketing execution, from audience insights, content strategy, marketing management to event organizing. Delivered 3 large-scale university events in collaboration with Can Tho University, FPT University – Can Tho Campus, and Can Tho University Elite High School. Coordinated and managed 14 guest speakers, ensuring agenda alignment and smooth on-site execution. Achieved 16,371 engagements within 52 days by optimizing content strategy and channel performance for the LeadUp Fanpage (LeadUp Vietnam 2025). Drove 777 total registrations and achieved strong event quality performance with Event CSAT up to 93.25% and Content CSAT up to 94.53% (including Mini Leadership Conference 2025, YouthSpeak Unitour 2025, and LeadUp Vietnam 2025.)

Designed and executed IMC strategies across offline journeys and on-site booth operations to drive registration and engagement. Exceeded promotion KPIs by 148% through effective channel coordination and execution. Standardized seeding operations by developing a structured FAQ framework and implementing a consistent UGC strategy. Managed a 6-member ambassador team and led 3 project members, achieving NPS above 90%.

Designed and executed IMC strategies for youth-focused events to drive registration, engagement, and conversion performance. Delivered strong campaign results, including +63.7% registrations for YouthSpeak Unitour 2024 and +261.9% registrations with a 92.1% conversion rate for LeadUp Vietnam 2024. Managed a 7-member ambassador team and supervised 3 project members, achieving NPS above 90%.

Executed media partnership outreach for Mini Leadership Conference 2023, collaborating with 3 university clubs and initiating engagement with Can Tho City Youth Union. Ensured brand consistency by reviewing and approving communication materials in line with brand guidelines.